There are many websites that use social media as their primary source of traffic. While it is not always easy to maintain a flow of traffic from social media to your website, with enough effort it can be done. Creating an audience on social media is often the challenge at the very beginning especially if you have a limited budget. But as more and more people subscribe to your brand, the opportunities to get traffic via social media increase. Therefore, you should not shy away from creating a large presence on social media where you can begin to receive a steady flow of traffic to your website. The following are seven ways you can get more website traffic using social media:
Choosing the right social media channel for your business
Not every social media platform is perfect for your business. Take time to evaluate different social media websites and see which one of them makes most sense for your business. Use the S.M.A.R.T strategy to create objectives that you can measure, so that as you get into each social media platform, you have reasonable expectations and can push to see results from that platform. Some of the things to look at include the demographics of the social media platform vis-a-vis those of your brand. Your buyer personas should guide you to the social channels that you should use to grow your business. Some of the questions you should ask yourself include:
- What do my potential customers like or dislike?
- What is it that motivates them?
- Do they like following trends?
- Do they like socializing?
By answering these kind of questions you will better understand your audience, enough to choose the right social media channel to grow your business. Keep in mind that it is not necessary for you to be on all social networks, just those that would best serve your business.
Optimize your social media copy for each platform
Resist the temptation to simply copy and paste everything you post on one social media platform onto another. While Twitter might limit you to 280 characters, Facebook has so much more. If you create a post for Twitter, it might be better to create a different copy for Facebook and LinkedIn. Each social media site has its own uniqueness. Understand these unique characteristics to optimize your copy.
On Instagram, there are several Instagram followers hack tools that can help you not only grow your fan base but also optimize each post for a higher engagement rate. The tools help you identify the best hashtags to use as well as the popular influencers to engage with with the aim of increasing your brand’s visibility on the platform. Instagram has some wiggle room. To create the perfect caption on this networking platform, understand what value you want your audience to get from your post. This is what will guide you towards creating an attention-grabbing caption.
For Twitter, your copy needs to be concise and clear with an accompanying image or link. Try to exude personality and shorten your URL. Facebook on the other hand gives you so much more real estate where you can draft a long copy. But just because you have more room for more characters does not mean that it is always a good idea to use many words in your posts. Keep in mind that photos and videos perform best on Facebook if they have a short copy. The idea is to use the copy as a teaser to get people to watch the video or take a keener interest in your photo.
Pinterest on the other hand works as a search engine. To stand out of this platform you need to create attention-grabbing visuals with SEO optimized captions. Given that the maximum number of characters in a post is 500, you need to figure out how to keep your descriptions short. On LinkedIn, keep your posts short and professional.
On YouTube, your titles should be 70 characters of fuel by the description can be longer, up to 5,000 characters. All the same the most important part of your description should occupy the first 157 characters because this is the snippet that people see when they search for your video. You can also add important links as well as a clear call-to-action in the description.
Tools to help you create graphics (or sites to get free high quality photos from)
The human brain processes visuals up to 60 thousand times faster than it does plain-text. And given how short the attention span of this generation is, it is important to create visuals that immediately capture the attention of the social media user. Today there are numerous tools that you can use to create excellent graphics that get your audience on social sites to take note of your posts.
Available data shows that Facebook posts that have images get up to 39% more engagement than plain text posts. On LinkedIn such posts can get as much as 98% more comments. On Twitter, videos and images get up to 200 per cent more engagement. Some of the websites and tools that you can use to create graphics include Canva, Over, Piktochart, Picmonkey, Pixlr, Skitch and Quotescover.
Optimize post publishing schedule to your ideal audience
Instead of simply reading what other people say about the best time to publish your content on social media, take time to learn your audience and what works for your page on social networking sites. Your product or service is unique and it is possible for your audience to also act in certain unique ways. While there are certain best practices, every brand is unique and should seek to find the optimal times it should publish its content on social media. For instance, if your brand targets millennials, the posting schedule you will need to create would be extremely different from if you are targeting Gen X professionals.
Tools or websites that can help you find useful and relevant hashtags
Hashtags are quite central to standing out on Twitter and Instagram. For most brands, 2 to 3 hashtags are enough in a single tweet. On Instagram you can use more hashtags, for as long as you keep away from those popular ones like #excited or #happy. Go for hashtags that have a close relation to your business. To get the best hashtags to use for your business, there are certain tools you can use. These include Keyhole.co, Tweetreach, Tweet Binder, and Hashtagify.
How to make your content easily shareable
There are certain steps you can take to ensure that every content you publish on your website is easily shareable. The secret lies in understanding your audience. That said, there are some industry best practices when it comes to making your content shareable. Some of them include:
- Social validation – The need for approval in every human
- Entertainment – The need to be the bearer of good and exciting news
- Practical value – The need to be helpful and informative
- Beliefs and causes – The need to define yourself to others
- Interests – The need to connect with likeminded people
- Incentive – The need to be rewarded
- Aesthetics – The place for looks and appearances
By considering the seven things above, you will be able to create unique content that most social media users will want to share. You should also ensure that your content is easily shareable on different devices, especially mobile ones like smartphones and tablets. Remember that 65% of the time that users spend on social media is via mobile devices. On your website ensure that you have social media buttons and plugins allowing readers to immediately share the content they find interesting.
Continuously engage with your audience
Many businesses struggle to keep their audience engaged, yet this is the most important aspect of social media marketing and management. Many entrepreneurs get caught up with inadequate engagement in spite of their unending self-promotion. Instead, consider conversations with your audience. Remember that for every 3 people you ignore on social media, one will take their business to your competitor. Furthermore, it is important to note that more and more people now prefer to reach out to your business through social media.
Indeed up to 34% of customers prefer to get customer support through social media. Most brands ignore messages sent to them by their customers with only 11% of people receiving responses. While it might be impractical to answer every query, you should do everything you can to provide your customers with the best possible support on social media. Also make sure that you engage with your audience through the comment section every time you publish a new post on your social media channel.
This post is contributed by Marquis Matson. She is a Copywriter. She has got a website https://socialgrowr.com/ that focuses specifically on social media. You can reach her @firstname.lastname@example.org